Free go-to-market tools for B2B SaaS founders
GTM Scorecard
Score your go-to-market across 8 dimensions in 2 minutes and see the first thing to fix.
Use it free →90-Day GTM Plan
Sequence your next 90 days — what to do now, next and later, and why.
Use it free →Positioning Stress Test
Get a Clear, Muddy or Broken verdict on your positioning, and a sharper line.
Use it free →Willingness-to-Pay Test
Design a 7-day test of your price based on real commitment, not surveys.
Use it free →First 10 Customers Plan
A week-by-week plan to land your first 10 customers from the reach you have.
Use it free →Prefer to fill it in yourself? Free templates
Each template is fully on the page, with a filled-in example, a copy-as-text button and a printable version. No email needed.
90-Day GTM Plan Template
One objective, three sequenced moves with pass lines, and a Friday scorecard.
Open the template →Positioning Statement Template
April Dunford's components as fill-in prompts, plus a pass/fail stress test.
Open the template →ICP Worksheet
Turn your best 3 customers into an ideal customer profile and pick a beachhead.
Open the template →SaaS Pricing Page Checklist
42 pass/fail checks for your pricing page, each with the reason it matters.
Open the template →Choosing software for your go-to-market? See the GTM tool stack by stage →
Want all of this, run with you every week?
Mazo builds your go-to-market plan from where you are today with proven SaaS playbooks, then runs it with you every week. €99 a month, 14 days free.
Start 14-day free trial Read the go-to-market strategy guide →