Free first 10 customers plan for B2B SaaS

Your first 10 customers won't come from a scalable channel. They come from people you can already reach. Tell Mazo what you sell, who's closest to you and how many hours you have, and it builds a week-by-week plan around one channel — with the maths.

First 10 Customers Plan

Free · No account needed · About 20 seconds

How it works

Tell it who's closest. What you sell, who your first customers are most likely to be and who you can already reach.
Get the channel. The one channel to focus on and why it fits your reach and hours.
Unlock the plan. The maths, a week-by-week plan and what to stop yourself doing, free with your email.

Mazo's rule of thumb: your first 10 customers come from your own network and manual outreach, not a scalable channel. Pick the one place your ICP already is, sell every deal yourself, and write down every objection — it's the best positioning research you'll get.

After your first 10

Once you have 10 customers, the job changes to making sales repeatable. Our go-to-market strategy guide covers each stage, and the 90-day plan generator sequences what comes next.

FAQ

How do B2B SaaS startups get their first 10 customers?

Mostly through the founders' own networks and manual, one-to-one outreach — warm intros, communities they're already part of and direct messages — not through ads or scalable channels.

Should I run ads to get my first customers?

Usually not. Before 10 customers you're still learning who buys and why; ads spend money before you know what message works.

What if I don't have a network in my market?

Tell the tool. The plan will focus on getting into the communities and conversations your buyers already have, with realistic numbers for your hours.

Is it free?

Yes. You see the recommended channel with no account; enter your email to unlock the week-by-week plan.

Run your whole go-to-market plan with Mazo

This tool is one move. Mazo builds your 90-day plan from where you are today with proven SaaS playbooks, then runs it with you every week.

Start 14-day free trial Read the go-to-market strategy guide →

Mazo's tools apply published frameworks credited to their authors; Mazo is not affiliated with or endorsed by them. Results are generated by AI from your answers — use them as a starting point, not a guarantee.