Free willingness-to-pay test for SaaS founders

Surveys tell you what people say. This tests what they'll pay. Tell Mazo who you'd test, the problem and the price you're considering. It designs a willingness-to-pay test you can run in the next seven days — built on real commitment, like a pre-order or a paid pilot, not survey answers.

Willingness-to-Pay Test

Free · No account needed · About 20 seconds

How it works

Tell it who, what and how much. The buyers you can reach, the problem in their words, and the price you're considering.
Get the test. The headline test and the exact words to use when you ask.
Unlock the rest. How to run it step by step, the pass/fail numbers decided in advance, and what each outcome means.

Mazo's rule of thumb: stated intent isn't willingness to pay. Only money or a costly commitment counts — a pre-order, a paid pilot, a signed letter of intent. Decide the pass and fail numbers before you run the test, so you can't talk yourself into the result afterwards.

More on pricing

Pricing and packaging is one of the six decisions in our go-to-market strategy guide, including when to move from one plan to three tiers.

FAQ

What is a willingness-to-pay test?

A small, real-world experiment that checks whether your target buyers will commit money or something costly at your price — instead of asking what they might pay in a survey.

Why not just run a pricing survey?

Surveys measure what people say, and people are polite about the future. A commitment-based test, like a pre-order or a paid pilot, shows what they actually do.

Can I run it before I've built the product?

Yes. The test is designed so one founder can run it this week with no budget and no finished product.

Is it free?

Yes. You get the test and the ask with no account; enter your email to unlock the run plan and pass/fail criteria.

Run your whole go-to-market plan with Mazo

This tool is one move. Mazo builds your 90-day plan from where you are today with proven SaaS playbooks, then runs it with you every week.

Start 14-day free trial Read the go-to-market strategy guide →

Mazo's tools apply published frameworks credited to their authors; Mazo is not affiliated with or endorsed by them. Results are generated by AI from your answers — use them as a starting point, not a guarantee.