Free positioning stress test for B2B SaaS

Find out if buyers get it. Answer a few questions about who you serve, what you replace and why you're different. Mazo gives your positioning a verdict — Clear, Muddy or Broken — shows where it leaks, and suggests a sharper line.

Positioning Stress Test

Free · No account needed · About 20 seconds

How it works

Answer the positioning questions. Who it's for, the alternative you replace, why you're different, your proof and category.
Get a verdict. Clear, Muddy or Broken, plus the single biggest leak in your positioning.
Unlock the fix. A sharper positioning line and a component-by-component review, free with your email.

Mazo's rule of thumb: before €1M ARR, compete in a category buyers already understand and name the alternative you replace. Write one sentence: "We're a [category] for [ICP] who need [outcome] without [the alternative's problem]." If a prospect can't repeat it back after hearing it once, it isn't finished.

Go deeper on positioning

Positioning is one of six decisions in our go-to-market strategy guide for B2B SaaS. Once it holds up, build your 90-day go-to-market plan around it.

FAQ

What is a positioning stress test?

A structured check of whether your positioning holds up: who it's for, what it replaces, why it's different, the proof and the category — and whether they add up to something a buyer can repeat back.

Which framework does it use?

It follows the positioning process April Dunford describes in Obviously Awesome — alternatives, unique attributes, value, best-fit customers, then category. Mazo isn't affiliated with or endorsed by her.

Do I need a live website?

No. Answer the questions, and optionally paste your headline and subheadline to check them against your answers.

Is it free?

Yes. You get the verdict and the biggest leak with no account; enter your email to unlock the suggested line and the full review.

Run your whole go-to-market plan with Mazo

This tool is one move. Mazo builds your 90-day plan from where you are today with proven SaaS playbooks, then runs it with you every week.

Start 14-day free trial Read the go-to-market strategy guide →

Mazo's tools apply published frameworks credited to their authors; Mazo is not affiliated with or endorsed by them. Results are generated by AI from your answers — use them as a starting point, not a guarantee.