Growth Stories

Real stories & lessons on growing a business from 0 to $1M.

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What you get every week

The exact numbers. Revenue by stage, team size, funding (or lack of it), timeline — the details most founder stories skip.
How they actually grew, stage by stage. Not a highlight reel — what they did between $0 and $1K MRR, $1K and $10K, and beyond.
What they got wrong. The hire that didn't help, the bet that didn't pay off, the pivot that came too late.
Steal this. Every issue ends with the specific, tactical takeaways you can apply to your own business this week.

A recent issue

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How Tally got its first $1M before hiring a single person

A dead startup, a free watermark, and the $6M company that came after.

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Who it's for

If you're building a startup and you'd rather learn from what actually happened to real companies than from another generic growth tips listicle, this is for you. No pitch, no fluff, just the case study and the numbers.

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One story a week. Real numbers, real mistakes, real tactics.

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Who writes this

Madalena Rugeroni researches and writes Growth Stories. She's an ex-Googler, a startup advisor and investor, and runs a portfolio of internet companies including Mazo. Before that, as Head of Growth at Amplemarket, she scaled a B2B SaaS to $10M ARR. LinkedIn